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Why Kansas City Businesses Should Invest in Custom Signage

Tech_express_door_graphicWe realize that as a business owner or organizational lead, you are faced with tight budgets and deciding on the best distribution of your marketing and operational dollars. There are always inexpensive standard types of signage that will suffice in a pinch. However, you may feel like the cookie-cutter type of signs may not be doing your business justice, especially when attempting to tie together interior design elements, your branding and logos along with the wanted atmosphere of your business or organization. Ultimately, you may be facing the choice of generic signage or deciding to go with a custom look with a local sign and graphics company.

At Pathway Signs and Graphics, we come across questions regarding the use of custom business signs that are specifically made to order and how they can be beneficial to a given type of business, organization or institution. To best illustrate this point, lets delve into the different benefits.

Custom Directional or Exterior Signage

Not only is signage crucial for wayfinding purposes or identification, it serves as a marketing and promotional tool. Custom signage can be matched exactly to your logo, branding or graphics and influences customers and potential clients. Fresh signage helps set you apart from the competition and helps passerbys and traffic easily identify your business.

Even Established Businesses Can Benefit from Updated Custom Signage

While it is possible that the majority of your customer base may live in close proximity to your location. You may be missing out on potential customers that live just outside of the area or the average of 18% of homeowners that leave or move into a given neighborhood each year. It is also possible to reinvigorate local business with new custom signage that draws in the local customer.

Types of Customization

briar_sign_monumentWhether you are looking at exterior signage such as monument signs with architectural design elements or channel letters that match your logo, directional or way finding signage matched to the look and feel, Pathway Signs and Graphics can work with you to decide on graphic details, materials, sizing and other custom details.


The team at Pathway Signs and Graphics can help you work within your budget and come up with custom business signage that sets your business or organization apart from the competition or other local businesses. Realizing first impressions are always important, we will provide you with excellent customer service throughout the process from initial consultation, to design, to installation. If your business is in the Kansas city area including Platte City, Gladstone, Liberty, Lee’s Summit, Weston or Overland Park, contact us today to see how your business can benefit from custom business signage.

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