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Why Invest in Custom Business Signs in Kansas City?

We have all seen the generic “OPEN” signs, “store hours”,  “directory” and “sale” signs, but isn’t there a better looking sign for your business?  The generic signs are very inexpensive and many new retailer has considered these signs as way to save money.

At Pathway Signs and Graphics, we frequently get questions about custom business signs that are made to order for an individual company. To make your buying decision a bit easier, we have compiled a number of questions and answers that explain the reasoning behind investing in the best custom business signs in the Kansas City area.

Q: Do signs accomplish more than just pointing the way to a location or identifying the name of a business?

A: Yes, they do. As noted by the International Sign Association (ISA), while signage is crucial for wayfinding as well as name identification, it also performs vital marketing functions. In addition to a main factor in business name and logo recognition, signs also influence the company’s image a customer perceives. Modern, hip and new signage bespeaks thought leadership and trendsetting; the use of metals and wood signals longevity and tested reliability.

Q: Everyone in the neighborhood knows where to find me and what I sell. Why do I need signage?


A: Researchers have discovered that about 85 percent of any business’ customer base lives in a five-mile radius of the company’s venue. Census figures reveal that more than 18 percent of Americans move each year. If you do not advertise your presence and inventory, you stand to lose about 18 percent of revenue-generating buyers each year. Can you afford to stay in business when newcomers to the neighborhood do not find out about you?

Q: Everything is being automated; what is the point of investing in freestanding, channel letter or lobby signs?

A: All consumers are driving around and your channel letter sign can help drive traffic to your website also.  The importance of name recognition can never be overlooked.  You advertise, build brand awareness and work hard at encouraging the impulse purchase. Retail Customer Experience experts have shown that digital signage is a direction that most retailers will soon embrace. Keeping the look and feel of the online and onsite stores the same is going to be a critical aspect of building name recognition and brand awareness. If your online displays do not mimic your store signs, you may lose customers who are looking for you. Invest in high-quality store signage today so that you can make the transition with the least amount of headache.

Q: There are so many different options. Which ones are the best?

A: This is where customization truly shines. Whether you choose to set up menu boards, directories, digital banners, A-frames or monument signs, you select the signage style that appeals to you and your customer base the most. When you work with customer oriented sign company like Pathway Signs and Graphics, you know that you can always add to your business signs.

We’ve given you the reasons why you need to invest in signage.  Give Pathway Signs and Graphics a call or send us an email to help with all of your visual branding needs.

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