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Why a Vehicle Wrap

Vehicle Wraps are a high impact, cost effective form of advertising that work for all types and sizes of businesses. A vehicle wrap builds brand recognition, raises a company’s profile and reinforces brand identity.

A vehicle wrap has many benefits that the exceedingly more expensive traditional media lacks, check out the vehicle wrap facts below from the Outdoor Advertising Association of America:

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • The average American has traveled 302 miles in the past 7 days.
  • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

Let Pathway Signs and Graphics help you with using your vehicle for effective advertising.  You can use your automobile as a mobile billboard.  Whether you have one vehicle or a fleet,  vehicle wraps are a great way to advertise your business.   If your vehicle(s) aren’t wrapped then your business isn’t taking advantage of the advertising space it already owns.