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Top Reasons to Update Exterior Signage for Your Kansas City Business

ext_building1Think about how much time you spend in your car. Between commuting to work and home, running errands and heading out for the weekend, the time ads up. According to a 2009 Arbitron study, the average American spends more than 18 hours on the road. With so many potential customers and clients out on the road, why not put your businesses’ best foot forward with great quality exterior signage?

As a business owner, you already know the importance of marketing your company and exterior signage is an inexpensive long-term means of achieving brand awareness.  Whether your business is a retail store, restaurant, or Lawyer’s office in the Kansas City Area, choosing a high quality sign is cost-efficient brand promotion. Often, past the initial purchase of the sign, business owners have other priorities and do not give it a second thought. This is where Pathway Signs and Graphics can help to reinvigorate your Kansas City business branding with new exterior signage — something people on the road will notice from their cars.

Pathway Signs and Graphics can help large and small businesses in the Kansas City, MO, Kansas City, KS, Platte City, Overland Park, Weston, Gladstone, Liberty and Lee’s Summit areas with Monument signs, Channel Letters signs, Cabinet and Lightbox Signs, Window Graphics or Banners. Here are the top reasons to consider updating your exterior signage.

 New Business

ext_monumentPerhaps you recently opened up a business and only have minimal signage. In order to fully promote your business and create brand awareness, you may want to consider a monument sign to pull in traffic from passing cars or pedestrians. Once you have their attention, use window graphics or banners to grab their attention with seasonal sales or promotions. Nothing will get traffic in quicker than a great deal — especially when customers and clients can see it from the street. According to a study done by the International Sign Association (ISA), nearly 50% of respondents learned about a new business not from traditional advertising forms like print or radio, but from the on-premise sign. It would be a disservice to your start-up to not fully promote your brand with high impact signage.

Your Business Is Moving

While your monument or foam letter signage may have served your well in the current space, it probably has seen some wear and tear from the weather and outside pollution.  With today’s signage being reasonably priced, creating new signage for your new location will make a great first impression in the new spot. Even if you are a business that is well established in the area, new signage can help promote your brand within a different area and draw in new customers (as well as helping your old customers find you at your new location.)

New or Seasonal Promotions

windowAlthough it may always feel like Christmas is around the corner, it’s not too late to start thinking about promotional signage in window graphic or banner form to get additional foot traffic in from the street. No matter the holiday, Pathway Signs and Graphics can help determine the right type of signage to help promote your seasonal sales whether it’s a special for Valentine’s Day or promoting back to school discounts. Replacing and/or adding window graphics can help keep the exterior look and feel of your business fresh and while cutting through all the promotional noise to bring your customers in the retail location.


Pathway Sign and Graphics can help you determine the best cost-efficient exterior signage for your local Kansas City business.


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