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The Best Business Signage for Newly Opened Businesses in Kansas City

zyngacomp reverse channel lettersAs a local Kansas City area business and resident, it is encouraging to see articles in the Cityscape section of the Kansas City Star about new restaurants, retail shops, and other types of businesses opening almost weekly in the area. Most recently, the paper posted about the Onelife Fitness center opening this summer in the Power & Light district. This new full-service fitness center will open at the northeast corner of 13th and Main streets with 27 foot ceilings and a wall full of windows.  Whether a new business in the area is service oriented like the gym, or a retail location, there are many great branding and awareness opportunities that can be accomplished with some exceptional signage and should be built into the 2014 budgets. At Pathway Signs and Graphics, we can help new businesses with exterior signage, interior signage such as lobby and directional signs, vinyl window graphics and vehicle wraps. New business owners understand the value of building business awareness and the right combination of branding, marketing and excellent signage will work together to achieve those goals in 2014.

Exterior Signage

As a new business, among the list of top priority items is making sure your location is known and visible to street or foot traffic. Depending on the specific location of your new business, different types of exterior signage should be considered. Your location may work best with a combination of Channel Letters and Monument Signs. City locations, such as the one mentioned above, may work with just Channel Letters that are matched to the company’s exact logo and colors.

Vinyl Window Graphics

Perhaps your business is similar to the Onelife Fitness Center with a wall full of windows, or perhaps you have one prime window spot that faces the street or has visibility to the parking lot or street. In either case, vinyl window graphics should be considered. Make use of color and vibrant graphics or help promote seasonal items or sales. Custom vinyl window graphics will help set the business apart and draw in customers.

Vehicle Wrap (10)Vehicle Wraps

Vehicle wraps for your car, van or truck is an excellent addition to any marketing campaign with a low cost per impression. Compared to traditional types of advertising that have a limited shelf life, a vehicle wrap can last years. This type of advertising goes where you go and gets thousands of impression each day as your have either the vehicle parked in a prime spot or as you drive in to and from work, around the neighborhood or to events. Our team at Pathway Signs and Graphics can help design an eye-catching graphic that works with your logo and branding.

Pathway Signs and Graphics can help you determine the best types of signing for your new or established business.  Contact us today and let us help you understand our process and get to understand your needs a bit better. We work with businesses, organizations and institutions in the Kansas City, Weston, Overland Park, Platte City, Liberty, Gladstone and Lee’s Summit areas.


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