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Take advantage of the Kansas City streetcar project with new exterior signage

KC_Streetcar_kcataIf you live in Kansas City or find yourself in the downtown area for work or business, you probably know a good deal about the streetcar project (or have even been rerouted due to construction!) Come the summer of 2015, the new and sleek streetcar will be traversing a 2-mile north-south route in downtown Kansas City. It will connect the River Market area to the Crown Center/Union Station area and run primarily on Main Street. Although the streetcar project opening may seem a long while away, now is the time to start thinking about updating exterior signage if your business is within a few blocks of the planned route.

According to KCstreetcar.org, the Kansas City Streetcar will also serve the Central Business District, the Crossroads Arts District and the Kansas City Power & Light District. Businesses within these areas will see increased vehicle and foot traffic not only when the project is finished but also as traffic is diverted onto streets within the area.  The site reports that an estimated 65,000 employees and 4,600 residents are located within just two blocks from the streetcar route on either side! An astounding number of tourists and residents visit the area each year as demonstrated below.

More than 10,000,000 people annually visit:

  • Sprint Center
  • Power & Light District
  • College Basketball Experience
  • Bartle Hall Convention Center and Ballroom
  • Kauffman Center for the Performing Arts
  • Crown Center
  • Union Station
  • City Market/Arabia Steamboat Museum
  • Central Library
  • Folly Theater
  • National World War I Museum at Liberty Memorial
  • Government District
  • Financial District
  • Midland Theatre
  • 10th & Main Bus Transit Center
  • 3rd & Grand Park-and-Ride lot

With such a high concentration of potential customers teeming the streets to enjoy the aforementioned shopping, entertainment, and dining options, it is the perfect opportunity to build awareness of your business. Not only is the additional traffic ideal to build branding, but can also help with promoting seasonal sales or highlight specific products or services to area visitors and residents. Pathway Signs and Graphics can help your business achieve these goals with different exterior signage options.

Chase Bank Front Lit channel lettersChannel Letters Signs

Channel letters are a three dimensional individual letter graphics made typically from aluminum. These types of signs can be front or back light depending on your branding needs. Each letter has its own individual structure and separate illumination. Channel letter illumination types include: Front lit (or standard), Reverse Channel Letters, Open Faced Channel Letters, and Front/Back Lit Channel Letters.

Exterior Lightbox Signs

Lightbox signs can be used in combination with a business directory, monument sign or hung on the exterior of the business location. Exterior Lightbox signs made it easier for customers to find your business at night, especially as it gets dark earlier each evening. A typical lightbox has graphics applied to a panel which is easy to switch out should the logo or branding change.

window2Window Banners and Graphics

Whether your business is promoting a specific product or service or is doing a seasonal promotion, window banners and graphics are a eye-catching way to get additional foot traffic. Window graphics can help distinguish yourself from other retailers or shops in the area with enticing photos.

 

Pathway Signs and Graphics serves the Kansas City, MO, Kansas City, Kansas, Platte City, Overland Park, Liberty, Weston, Gladstone, and Lee’s Summit areas and can help you with all of your exterior and interior signage needs.

For more information on the Kansas City Streetcar construction, visit KCstreetcar.org.

 

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Featured image via KCATA.org. Channel Letter sign via Directsignwholesale.com.