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Must-Have Corporate Signage for Your Kansas City Business

There is more to the important corporate signs in Kansas City than you might think.  Sure, you have the exterior signage that draws in new customers or clients. Just as important and some of the best Kansas City corporate signs are actually situated in business interiors. They continue setting the stage for a positive experience. Plenty of your competitors already know this and what they know – and what you may not even be aware of – could be costing you foot traffic!  Are you equipped with all the right signs both outside and inside?

Monument Signs

These exterior signs foster brand awareness by displaying your company name, logo and address. Monument signs alert motorists to the presence of your business and act as an alert to pedestrians looking for your company. Having your logo installed in full color on these signs is a key element for proper branding.

Suite and Lobby Signs

The dimensional letters really impress your customers on the interior of your business. When combined with clever lighting, they create an aesthetically pleasing look while at the same time directing your customers or clients to the right location in a building. When using the same typeface as exterior signage, suite and lobby signs act as an extension to the marketing message that you placed outside of your venue. Remember that the typeface – in addition to the logo – also helps with branding.  As a business your brand is one of your most important assets.

ADA Signs

Complying with the Americans with Disabilities Act (ADA), signs fashioned after these standards serve disabled clients or customers. Whether they feature raised numbers, Braille lettering or high-contrast colors, these signs are important. Not only do they ensure that you are in compliance with the Act, but they also guarantee that those who rely on these signs will get to their desired location within your business venue. Use them for directions, suite signage and warning messages.

Directional Signs

Take the guesswork out of navigating your company property. Where are the restrooms, the cafeteria, the conference room and the shipping dock?  If you operate a retail location, let customers know where to find the return desk, the information booth and the manager’s office. Whenever possible, opt for ADA-compliant signs. By the way, if you are looking to add signs to a busy retail environment, consider the use of banners that stand out a bit more.

Glass Door and Window Signs

Remember to utilize all of your real estate on your building for your Kansas City area corporate signs.  The most under utilized are the glass panes.  Window graphics feature cut vinyl that may be used to offer information about hours of operation, special offers and new products or services. At Pathway Signs and Graphics, we specialize in the design of signs that not only use your other signage typeface but also integrate your logo and chosen colors whenever possible. When used on glass doors, these types of signs inform visitors to your building about must-know information that may shape buying behavior. It pays not to ignore the ad space that glass panes offer your Kansas City business!

Of course, there are also plenty of other corporate signs that you may find highly useful for your company. The best Kansas City corporate signs are custom-tailored to the unique needs of your business, niche and company setup. At Pathway Signs and Graphics we delight in working with you to determine what signs you currently have, what you still need and how you can tie together the look and feel of already existing signage with new pieces. Even if you are not ready to place an order now, talk to us to find out what your options are. You may be surprised to learn how little money your competition is spending on some highly effective signs that may be to blame for some of your lack of foot traffic.

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