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Marketing your Kansas City Business in 2014

2014-marketingAdvances in technology and the prevalence of smart phones have changed much of the retail landscape. Retailers realize that people may look up reviews of products while in stores and they often encourage it by making it easy to scan bar codes to go directly to reviews. With social media such as Twitter, Facebook and Pinterest being more popular that ever, 2014 will likely see a hybrid approach to marketing products in stores. In fact, Retail Prophet predicts more “Crowd-Cred” at the shelf in the coming year.  A great example of marketing strategy is the high end department store, Nordstrom. The store realized that consumers are becoming ever more aware of star reviews or online validation of your potential purchase. To tie social media popularity such as Pinterest with in-store good, the store has started utilize clever signage to highlight the specific product’s popularity on the site.

How can local Kansas City businesses take advantage of this new type of retail marketing? First step is to be aware of your presence on social media. If selling specific brands, search for those on different social media sites. Highlight popular items in store with specific signage and make it easy for customers to look up reviews.  Are you selling a particular item that has popped up on a TV show or movie? Have signage that alerts customers that this product is as seen on this particular show or movie. This approach is often taken online with sites like Coolspotter and ShopYourTv. Why not showcase products that are similar to popular items in magazines, online or on TV?

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While it is great to highlight and promote specific products in the store, a challenge for everyone in the new year is driving foot traffic in the store. While having an online presence for your retail location is smart, you also want to make sure your store is clearly visible, easy to find and stand apart from other businesses in the area. Think about items in your store or marketing materials that may need updating. Have you recently updated your business’ logo? Pathway Signs and Graphics can help you update your exterior and interior signage. We can help you prioritize what types of signage should be change first and what can be done throughout the year. Whether you need new Channel Letters, Monument signs, Lobby signage, door graphics or window clings, our team will help you through the process from start to finish.

Whether you are looking to integrate your social media presence around the store or updating store signage, contact us today and see how our team can help you. Pathway Signs and Graphics serves the greater Kansas City area including Weston, Overland Park, Lee’s Summit, Liberty, Platte City, and Gladstone.

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