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Is your Kansas City Business Taking Advantage of the Holiday Traffic?

Holiday concertsThe holiday season is here! And beyond the special holiday programming seen on TV, it is apparent through our local newspaper that our area has dozens of events going on through the rest of November and December. From the Nutcracker ballet to the Trans-Siberian orchestra, the calendars are jam-packed with holiday entertainment for the entire family. Are you a local Kansas city business in close proximity to holiday concerts and events? Are you a restaurant offering pre-show and post-show meals? Take advantage of the holiday traffic in your vicinity and promote your retail location, restaurant or service to the holiday crowds with eye catching, bold exterior and interior signage.

Window Graphics for Seasonal Promotions

windowVinyl window graphics are a high quality means of promoting seasonal pushes, sales, clearances or deals. This successful type of promotion is easy to install (and remove!) and will draw attention from vehicle and foot traffic. With crowds in the holiday spirits, appeal to the spirit of the season and turn passerbys into potential customers. This applies to more than just retail locations. Restaurants especially can benefit for appealing to foot traffic or holiday shoppers and event attendees.

According to the International Sign Association (ISA), surveys show that shoppers learn about a new businesses from on premise signs such as window graphics more than any other means — word of mouth, newspapers, yellow pages, TV and radio. Even as a business becomes more established, nearly 35% of the people passing by have never seen the business before and how better to turn them into potential shopper with appealing window graphics with bold art and smart copy.


If highlighting a certain section of your retail store for seasonal promotions, hanging banners from the ceiling are a great way to steer customers within your space. This is especially helpful if your retail space does not have room on the walls for promotions. Banners can highlight promotions, products or remind customers to check out certain areas before they head to the register. Restaurants can hang exterior banners to promote special seasonal food or meals and appeal to local hungry shoppers.

Sandwich Boards

Retailers and Restaurants alike can utilize Sandwich Boards to draw in street traffic with current promotions. Boards can be simple or include colorful graphics to appeal to potential customers. The boards can highlight sales, product promotions and clearances.

Point of Sale Signs

When considering how to do effective Point of Sale Signs, there are several types of signs that work well for holiday promotions. Consider Sandwich boards, A-frame signs, floor graphics and banners to appeal to your customers with your best promotions. Floor graphics can direct consumers around the retail space for the promoted products or services.  Lead shoppers  higher ticket items or to special deals all while making their shopping experience a fun diversion through your store. Floor graphics can also be used in restaurant or service types of businesses.

Clearance Signs

holiday_sales_labelPlanning on some post-holiday season promotions to capitalize on shoppers that just received gift certificates or money for the holiday? Beyond traditional advertising means to alert your customers to clearance sales, make sure you promote your clearance sales through colorful exterior and interior signage to appeal to the potential new customers that pass by your retail location.


Pathway Signs and Graphics can help retailers and other businesses in the Kansas City, Liberty, Overland Park, Platte City, Gladstone, Weston and Lee’s Summit areas. Contact us so we can help you design and execute the most effective holiday signage including, banners, window graphics, point or sale and post-holiday signs.


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