Red(1024) - Green(768) - Blue(480)

How Can I Streamline All My Business Signage Needs in Kansas City?

The goal of most businesses is to present a seamless presentation to potential customers, pedestrians, motorists and current customers.  As a business owner you want your brand to be recognized.  How Can I Streamline All My Business Signage Needs in Kansas City?

Uses and Needs

Why do you need business signage and where will it be used?  Some common needs and uses include:

Brand recognition – When logos and colors are created uniformly your custom business signs will increase the potential for brand recognition.  Onlookers begin to automatically associate the look and feel of a graphic with the name and product of the business.  Have you ever noticed that young kids that can’t read know Barbie, Disney and McDonalds?  They aren’t reading the actual letters in the signs but recognizing the font and color of the letters.

Curb appeal – The exterior of the business property is uncluttered.  This also translates to the inside when the passerby is close enough to see in the window(s) or when they enter the front door(s).  The signage complements other marketing materials, which affects a uniform look and is visually pleasing.

Marketing advantage – Having a streamlined signage look helps with overall marketing techniques.  Flyers, photo ads  or television spots require little in the way of staging since all the right signage is in place.  Customers are comfortable with the brand because you have created uniformity and familiarity.

Types of Commercial Signage

On the other side of the equation are the businesses that are presenting a mix of marketing materials.  These are the business signs in Kansas City that mix and match handwritten signage with printed banners from a wide variety of printers and sign creators. While there is a charm to the handmade approach that works well for a number of companies, the fact is that it can detract from the professional appearance of other businesses. Digital color matching in all your commercial signage needs is a necessary must to increase the success of your brand recognition.

Pathway Signs and Graphics is your visual branding solution expert for business signage in the Kansas City area. We understand that each company has different needs and budgets to work within, so we offer a variety of options.


Dimensional Letters

Available in a wide variety of fonts, sizes and colors, these letters are excellent for lobbies and reception areas. When lit from the side or below, the play of light and shadows can produce a dramatic effect that is not lost on customers and clients.


Window Signs

Add a handmade touch to your signage without compromising the integrity of your brand message. Temporary signs attach with little more than static cling. These kinds of signs are perfect for promotion and the introduction of new products. Custom business window signage is also great for permanent visuals where the use of vinyl adhesives keeps letters and symbols securely in place for months or years.


Monument Signs

These signs are outside of your building greeting motorists and pedestrians. Frequently, they are the first signs anyone notices when driving or walking near your office or business. Some will generate new business for you while others ensure that those searching for you can easily locate your address. These durable signs can last for years and do not require painting. This is a popular choice to business owners to display the business name and logo, but do not want to have a lot of maintenance to manage.


ADA Compliant Signs

ADA signs are perfect for lobbies and entryways. They satisfy the requirements of the Americans with Disabilities Act and provide Braille and reflective properties for those clients and customers who require additional assistance.



Vehicle Wraps, Graphics and Vinyl Lettering

Create a mobile marketing billboard in the Kansas City area by installing custom vehicle wraps, graphics or vinyl lettering on company vehicles. Whether you have one vehicle or a fleet, these types of advertising turn your vehicles into 24/7 moving advertisements that never stop marketing, even when parked.

Streamline your signage needs by working with one experienced printer and sign maker. By collaborating with an expert on current and future sign needs, you prevent your signage from displaying mismatched colors and clashing fonts. Our experts will gladly sit down with you or your company’s representative to discuss your signage needs and marketing strategy. Pathway Signs and Graphics can devise a collection of signs that tastefully assists you with branding and name recognition.

Contact Us