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Effective Retail Signs for the Holiday Season in Kansas City

holiday_sales_labelIt may seem that Halloween is barely over when the holiday decorations make it onto the shelves, but the truth is that the holiday season is here and retailers need to move fast to attract customers. Analysts say this holiday season will be a challenge for retailers with fewer days between Thanksgiving and Christmas. According to the New York Times, retailers are promoting earlier than ever with stronger promotions to combat reluctant shoppers. While the retail forecast may look hazy, consumers were active shoppers in October, with retail sales better than projected.  For our local Kansas City retailers, this means with the right types of promotions, consumers will spend. A key component of the promotional strategy is holiday business signs and promotions to draw in foot traffic and make sales.

What are the most effective retail sign for Holiday promotions?

Window Clings

Before any sale can be made at the counter, it is imperative to get traffic into the retail shop. Kansas City area retailers have fierce competition amongst themselves to stand out amongst other stores on the street, shopping center or mail.  A vinyl  static cling window cling is great way to grab the attention of any foot and vehicle traffic passing your store location. Seasonal promotions or specific products can be highlighted on the sign.  Consumers love to see numbers on promotions (think about how consumer magazines utilize numbers on its cover to garner readership), meaning it works well to include percentages in your holiday signage.

Banners

If highlighting a certain section of your store for seasonal promotions, hanging banners from the ceiling are a great way to steer customers within your space. This is especially helpful if your retail space does not have room on the walls for promotions. Banners can highlight promotions, products or remind customers to check out certain areas before they head to the register.

popup_sizePoint of Sale Signs

There are several types of Point of Sale signs that work well for holiday promotions. Consider Sandwich boards, A-frame signs, floor graphics and banners to appeal to your customers with your best promotions. Think about how floor graphics can direct consumers around the retail space for the promoted products or services. Lead customers to special deals or perhaps some higher ticket items all while making their shopping experience a fun diversion through your store.

Clearance Signs

Many consumers wait for the great deals that happen right after the holidays and these consumers likely have received money or gift cards to spend. With that said, retailers should not stop promoting to get extra traffic in store and to the register. During this post-holiday push, take time to grab attention with bold and colorful clearance and sale signs. Stand out from other retailers with strong signage and promotions.

Pathway Signs and Graphics can help retailers and other businesses in the Kansas City, Liberty, Overland Park, Platte City, Gladstone, Weston and Lee’s Summit areas. Contact us so we can help you design and execute the most effective holiday signage including, banners, window graphics, point or sale and post-holiday signs so your business does not miss out on this season’s sales potential.

 

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