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Effective Fonts for your Business Sign

With an unlimited choice of available fonts, have you ever been confused and wondered what font to use for your business signage or print media?

Helvetica was voted as the most influential and widely used font in a recent survey conducted by designers.  Helvetica was designed by Haas Type Foundry over 50 years ago yet has not lost its popularity, and it offers more than 80 true versions. Some of the big corporations that use Helvetica include 3M, American Airlines, BMW, Caterpillar, Harley-Davidson, Microsoft, The North Face, and many others.


Futura was rated second by this same group.  Futura has been around since 1927.


Grammond came in next and was created about 470 years ago for the French King Francis. The modern version of Grammond is Adobe Grammond which has been used in many recent publications.  Other fonts that were rated in the top five are Bodoni (around for over 300 years, mostly used for posters and displays), followed by Frutiger.


To create a high impact and effective sign, poster, banner, etc., select one of the fonts listed below.

Top Twenty Fonts:

          1. Helvetica

          2. Futura

          3. Grammond

          4. Bodoni

          5. Frutiger

          6. Trajan Bold

          7. Myriad (Apple’s corporate font)

          8. Minion

          9. Bembo

          10. Baskerville

          11. Rockwell

          12. Verdana

          13. Franklin Gothic

          14. Times New Roman

          15. Gills Sans

          16. Univers

          17. Clarendon

          18. FF Din

          19. Avenir

          20. Warnock Pro

If you are looking for more information on fonts for your commercial sign, please call Pathway Signs and Graphics and we can help you design a great sign with high impact!