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Complement Your Trade Show Efforts with Banner Stands

tradeshow4As an experienced professional, you probably  know that there is no substitution for face-to-face selling and that is why Trade Shows continue to be popular not only in the Kansas City area, but nationwide. According to the CIC, 1.8M meetings, trade shows, conventions and conference take place in the United States with a high percentage of those events having opportunities for vendors to exhibit. This is also supported by the Content Marketing Institute via which shares that two-thirds of B2B Marketers rank in-person events as effective or very effective. Exhibitors know that these are some of the best opportunities to network, build leads, make sales and bring in additional potential clients and customers. In addition, trade shows are also great ways to continue to brand your business or organization, launch new products or services, and feature specific projects.  What better way to do so than with quality and eye-catching booth materials?

Choosing the right types of hardware and signage is important to complement your total trade show booth exhibition. There are many different types of Banner Stands for trade shows, exhibits, meetings and conferences. Depending on the size of the show, the exhibit space and the number of exhibits, you may want to tailor your booth or table to the surroundings. Often, trade shows are in enormous spaces where you would not want to be dwarfed by the space and other exhibitors.

Banner Stands

Telescopic Banner Stands

Several different types of stands are classified as telescoping stands. With heights ranging from 36 inches to 95 inches, these banners come single-sided and doubled sided – preference up to you! These banners are quite durable with steel feet and often include three-foot bases along with multiple literature dispensers. The stands with the literature dispensers work well in smaller venues where a full size exhibit booth may overpower the area.

banner standRetractable Banner Stands

Retractable banner stands are easy to set up and have a display height between 29 inches and 83 inches. A graphic tensioner and pole holds up the display while the stand can also contain literature pockets and attachable tabletops. Since venue lighting can be questionable, this type of stand allows you to add a spotlight. One of the main advantages of the retractable banner stand is the graphic cassette, which can be easily switched out and the display can be double-sided.

Spring Back Stands

Spring back stands work well for one-sided banners holds the graphic display taut. Upgraded options for this type of stand allow for double-sided graphics. Your decision may depend on the amount of display space and whether the second side is needed.

Module Stands

Module stands work well in multiples to create a full sensory experience.  They work well as a booth backdrop, side display or a single banner exhibit. One of the benefits to this type of display is the flexibility of using one or many stands depending on the venue and booth area size. Although buying multiple stands may be more expensive, the ability to customize your display will pay off in having a tailor-made booth area that will have potential leads gravitating towards your exhibit.


Pathway Signs and Graphics can helps businesses and organizations with their trade show and convention needs across the Kansas City, Lee’s Summit, Platte City, Gladstone, Weston, Overland Park and Liberty areas. Contact us today to find out how we can complement your current trade show efforts and enhance the over presentation.


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