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Choosing a Truck Lettering Company in the Kansas City Area

veh_boxtruckwrapIf you are a business owner or marketing manager in the Kansas City area, you already know the value of great branding. Perhaps you have already been considering the benefits of mobile billboards such as van wraps or vinyl lettering and how you can get thousands of impressions each day by having your branding on the side of your truck. After making the decision to pursue vinyl lettering for your company’s trucks, how do you go about choosing the right truck lettering company in the Kansas City area? Here are some questions to consider and tips on picking the right graphics company for your business, organization or institution.

What’s your first impression?

How was the initial consultation? Was the company knowledgeable? There is something to be said for all-around customer service as a opposed to ordering vinyl letters online and having to attempt instillation yourself.  Nothing worse than having to go back and reorder letters because directions were confusing or the alignment is off kilter.  Pathway Signs and Graphics will not just give you a price quote, but help you understand the entire process.

Ask about the Vinyl lettering process.

The last thing that you want is a cookie-cutter proposal for your single truck or fleet. The right Kansas City area truck lettering company will do more than ask the basics.

  • TheCleanTeamVinylLetteringUnderstanding your business or organization – What is your company’s vision? What do your current marketing materials look like? What are your expectations for the vinyl lettering?
  • Ideas and more ideas! – We make you as much a part of the process as you would like to be. Do you have a vision for the truck? Have you seen something out there that you would like to try? Your ideas will not fall on deaf ears. We will keep you involved from the get go.
  • Excellent Customer Service – You will want a graphics company that doesn’t disappear after estimates are approved. We will keep in touch and also encourage you to call with any questions.
  • Using top quality materials – Be sure to ask any potential truck lettering companies about the materials they use. At Pathway Signs and Graphics, we partner with well known companies like Avery and 3M for superior vinyl products. We also know the latest industry offerings. You will want a company that keeps up with the newest innovations.
  • Installation – As we stated above, ordering vinyl letters online may be a quick option, but DIY projects are not always as easy as they seem Having an experience company install your truck lettering and graphics saves your time and energy and also ensures it will be done correctly the first time.
  • More trucks? –  After a few months or a year, you decide to add more trucks, we will be able to provide the same quality product and design.
  • References – What do other customers say about the company? Other satisfied customers are a predictor of you having similar results.
  • Service Areas – Find a company local to you! Pathway Signs and Graphics serves the greater Kansas City area including, Weston, Overland Park, Lee’s Summit, Platte City, Liberty and Gladstone.

As you decide how to spend your marketing dollars in 2014, consider adding vinyl letters to your truck or fleet. Be sure to think about the truck lettering company’s process and if they are the right fit for you. Pathway Signs and Graphics is happy to walk you through our process and help you with any of your car or truck graphic and lettering needs.


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