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As New Businesses Open in Leawood, Kansas, Consider New and Upgraded Exterior Signage

Leawood_Park_PlaceThe great news for the Kansas City area is that multiple new retails and service locations are opening each month inthe area showing positive economic growth. Leawood’s Park Place is the latest area to have unique types of businesses open. According to, a second location for T.Loft — a tea and juice bar with grab-and-go meals — will open in early 2014. Also new, Fitness-Culture, a health and wellness boutique will open its first location in Park Place. These unique retail businesses should consider not only what type of main exterior signage they will use for the store name, but what will grab the attention of new customers. A positive effect of new businesses  is added traffic to the area. Established businesses can lore additional traffic within the stores with exciting window graphics highlighting seasonal promotions or specific products.

Vista Loft reverse lit channel letterAnytime a new business is opening  retail location, the business should consult with management if there are any restrictions on the type of exterior signage used. For businesses specifically in Park Place, hanging plaque signs along with printed awnings should be explored. However, businesses with a larger space or corner location may be able to use  lettering to really stand out. Consider reverse lit channel letters for a distinctive, prestigious and perhaps upscale feel. Channel letters are mounted away from the wall for the full halo effect. To prevent birds or other animals from nesting in the letters, a clear polycarbonate backing is used. Several types of channel  letters are available in various fonts and colors to match specific company branding or logos.

Channel Letters:

  • Front Lit Channel Letters
  • Reverse Lit Channel Letters
  • Open Face Channel Letters
  • Front/Back Lit Channel Letters

Pathway Signs and Graphics can help you determine which type of exterior signage is right for your specific business and location.

For Kansas City area businesses, institutions or organizations that are moving or opening a second location, consider either vinyl window graphics or vinyl banners to promote the new location. By doing something more than just paper signage, you will help build a buzz for the move. Some retail locations may need to push inventory before packing up. Mark clearances and sales by window promotions. Retailers should not let the opportunity for additional traffic and sales pass them by.

windowOnce in the new location, do not lose the opportunity to let new customers know what type of great items you have within your store. Vinyl window clings can help you promote products, seasonal sales, and store information. Retailers can even use colorful graphic imagery to help establish an ambiance for your business. The possibilities are endless.

Opening a new  or additional retail location? Pathway Signs and Graphics can help! We serve the greater Kansas City area including Overland Park, Platte City, Liberty, Gladstone, Lee’s Summit and Weston. If your business is located in one of these areas or close by, contact us today to see how we can help with any of your exterior or interior signage needs.

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