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Are You Guilty of These 3 Signage Mistakes in Kansas City?

Kansas City is home to a vibrant business community with plenty of competitors. All businesses are trying to catch the consumer’s eye and dollar. Getting customers to notice you is crucial! Make sure your business is not committing the top three signage mistakes in Kansas City. If you need help with any of your visual branding needs let Pathway Signs and Graphics help keep you on the right path. What are the three common signage mistakes?

1. Your Sign is Old and Fading, Cracking, Peeling or Rusting

You have undoubtedly seen these issues. Back in the day the bigger and brighter the sign the better. Today, they are big and worn. Decades of weathering have faded the typeface and logo colors.

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The natural failing of the materials has contributed to the peeling paint, chipped acrylics and rusting metal. The occasional hailstorm or heavy wind has cracked some part of the sign. Nevertheless, it continues to preside tall above the company that it advertises.

With an out-of-date, weathered sign your business is not communicating your brand or message as your business marketing plan intends. An out date sign gives the impression your company is living in the past, has not had the time or inclination to upgrade its look in decades and really has little interest in the image it projects? If your sign is old and dilapidated, your customers might just believe that the same holds true for your products.

2.Your Sign Design Doesn’t Match Your Other Promotional Products like a Website, In-store Signs or Letterhead

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This is a common problem for the forward-thinking company that is trying to make changes to a business that has allowed the time to pass without evaluating their exterior or interior signage. Frequently, it is a change in leadership or management that amplifies this mistake. The new person in charge sees the avocado-green color of the logo, notices the burnt orange typeface and correctly makes the correlation with a dated design setup. Yet rather than redoing the signage from the outside in, the new manager decides to tackle the signage problem one marketing element at a time – and starts with the cheapest marker, which is usually the brochure.

Reworking a logo and typeface is a great opportunity to make your business current, but it needs to start with the exterior signage and incorporate the business’s Internet presence concurrently. All those passing by see your channel letter or lighted sign. Rather than allowing them to believe that you are still stuck in the 1970s, let them recognize your innovative nature. Take down old banners and posters.

3. You Have No Sign At All!

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There used to be a time when the real trendy places had no sign above the door. In fact, the door was non-descript and it took a secret knock and the nod of a door attendant to enter. Of course, these companies went out of business when prohibition ended. Nowadays, you need to have a sign to help customers find your business or office.Tthe absence of a proper sign will result in a lack of consumer interest because your potential customer will not know that you exist.

If you need exteior or interior business signs in Kansas City, Pathway Signs and Graphs has the products you need!

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